The QE Placebo

So firstly, trials against placebo everybody thinks they know that a trial should be a comparison of your new drug against placebo.

What on earth is wrong with placebos?

And yet, repeatedly, you consistently see people doing trials still against placebo.

I invented the Placebo Camera.

So we know that our beliefs and expectations can be manipulated, which is why we do trials where we control against a placebo where one half of the people get the real treatment and the other half get placebo.

And this has been demonstrated in a whole raft of fascinating studies comparing one kind of placebo against another.

Some balm. I don't want any balm. Drops...

I think that you might as well appear publicly again to comfort her

But they did that, and what they found is that 70 percent of the non responders lived much longer and did better than people who got placebo.

What's interesting is they did it in South America and Canada, where it's more ethical to give placebos.

Comfort, comfort my people, says your God.

Comfort, comfort my people, says your God.

Comfort ye, comfort ye my people, saith your God.

Comfort ye, comfort ye my people, saith your God.

So we do random assignment, placebo controlled, long term studies of different interventions.

As one whom his mother comforts, so will I comfort you and you will be comforted in Jerusalem.

As one whom his mother comforts, so will I comfort you and you will be comforted in Jerusalem.

As one whom his mother comforteth, so will I comfort you and ye shall be comforted in Jerusalem.

As one whom his mother comforteth, so will I comfort you and ye shall be comforted in Jerusalem.

And comforts flee

To pluck you up To pluck you up

But if we are afflicted, it is for your comfort and salvation. If we are comforted, it is for your comfort, which produces in you the patient enduring of the same sufferings which we also suffer.

But if we are afflicted, it is for your comfort and salvation. If we are comforted, it is for your comfort, which produces in you the patient enduring of the same sufferings which we also suffer.

And whether we be afflicted, it is for your consolation and salvation, which is effectual in the enduring of the same sufferings which we also suffer or whether we be comforted, it is for your consolation and salvation.

And whether we be afflicted, it is for your consolation and salvation, which is effectual in the enduring of the same sufferings which we also suffer or whether we be comforted, it is for your consolation and salvation.

Nevertheless, he who comforts the lowly, God, comforted us by the coming of Titus

Nevertheless, he who comforts the lowly, God, comforted us by the coming of Titus

Nevertheless God, that comforteth those that are cast down, comforted us by the coming of Titus

Nevertheless God, that comforteth those that are cast down, comforted us by the coming of Titus

I'm not good at comforting anyone, baby. I'm looking for someone to comfort me.

So to calm the girl down,

The amazing thing is another company did the right scientific trial, where they gave half placebo and half the drug.

who comforts us in all our affliction, that we may be able to comfort those who are in any affliction, through the comfort with which we ourselves are comforted by God.

who comforts us in all our affliction, that we may be able to comfort those who are in any affliction, through the comfort with which we ourselves are comforted by God.

Who comforteth us in all our tribulation, that we may be able to comfort them which are in any trouble, by the comfort wherewith we ourselves are comforted of God.

Who comforteth us in all our tribulation, that we may be able to comfort them which are in any trouble, by the comfort wherewith we ourselves are comforted of God.

It's called the Comfort.

I can comfort her.

That's a relief.

silence.

Slow her down, Joe.

Thank you for your comforting words.

Comfort me, Jamie lad.

Would you want your mother, your brother, your sister to get a placebo if they had advanced lung cancer and had weeks to live?