Whereas before, we went with the big brands that we were sure we trusted.

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During that time, brand strategists have used 'RBS' to protect other consumer finance brands.

As the bank itself became a global brand, RBS became the global brand.

Brand USA could use some polishing.

I've tried many brands.

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This distribution of brand energy gets your brand closer to the people, more in with the people.

Let me just talk about brands for a moment, because some of you run brands. Every brand is out there making sound right now.

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The big brands, you know, the food brands, need to put food education at the heart of their businesses.

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Co branding opportunities.

A bad sort of branding thing, or whatever.

They like the generics.

We can take some over there later. So now, I will drop the cards.

That's my favorite brand.

He told BBC Scotland The RBS brand will end up becoming our investor brand and the one that our staff are employed with, because we are now becoming much more a bank of brands.

In March 2017, Pu'er coffee, with a brand value of RMB 11.136 billion, entered the top 10 most valuable brands of China's agricultural field.

The great graphic designer Paul Rand designed the IBM logo, the Westinghouse logo.

See, look, don't touch my designer jeans.

I see you don't have designer jeans.

And so from a branding perspective, they got a lot right.

(e) The new brand model for UNICEF, which was launched in 2003.

They're a different breed. Cigarette?

This is a cheap imitation of the Chugger Spook.

I know where the card were, then I chose it. So another person, another card.

It's the same with brands the more massive a brand, the more baggage it has, the more force is needed to change its positioning.

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Each one of those brands will stand for something quite different in their own communities, and our staff will work with customers under those brands.

Elizabeth Arden, Rome.

So, what brands can do, and companies, is pay dividends to consumers, be a brand that lasts, offer transparency, promise you're going to be there beyond today's sale.

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Also, there's been this recent distrust of big brands, global big brands, in a bunch of different industries, and that's created an opening.

Brands like Nike are doing it.