But let's take the idea further.

Now take it to the last step.

We take an idea, combine it with a square, and you get an origami figure.

It's a thought. Just a thought.

Every time he had a good idea, he'd think, That's brilliant, I'm going to start building that one.

The first again, is making ideas clear by visualizing them.

So we put the idea on the back burner for a few months.

You could just think of a computer as a really obedient dog,

I managed to stick in both the zeppelin and an ocean liner out of sheer enthusiasm.

I want to see this! Give me a chair!

How do we create an idea which is both tolerant to individuality, and also to collectivity, without polarizing the two into two different opposites?

Get what you can! The animals!

I said, Focus on 'there's food' what a concept, you know.

The way I like to put this is one idea. Ideas are meant to be shared, so one idea can serve one world, one market.

And my idea was to make the space tangible.

He kept it to himself for 30 years.

So what we did was that we converted this device into a medical device.

It'd be great to blast apart Moriyama, Iwabuchi and the head honcho himself in one fell swoop.

One idea.

Just an idea...

And I imagined him to be tall, dark skinned.

Move one of them out, will you? I want to get some sleep.

Then there's another way.

This whole idea of sharing, the idea of constituting reality by overlapping what I say and what you say think of a movie.

One is you've got to have a great idea.

One idea, one world, one market.

An idea is a flash.

l would like them to dwell on a single New Year's prayer.

So, in order to realize this dream, I actually thought of putting a big size projector on my head.

Oh, that was just an idea that he had.

I think there's a way.

An idea plagued me.

Listen. I've just had a particularly idiotic idea.

Here was BMW's brilliant insight, which they embodied into an ad campaign.

But we can also think about it as kind of a large organism.

I want you to think about illusion as a metaphor.

Then I expect you want to take me down to the Hall of Justice with you, now.

An idea a new idea is a new network of neurons firing in sync with each other inside your brain.

This model requires you to act like the king, like the person in the front of the room throwing things to the peons in the back.

Those confrontations ended a century and a half ago, thanks largely to a common determination to concentrate on ideas that united the different communities in practice, rather than focusing on those that set them apart in theory.

That's an interesting idea.

And an idea started to develop.

Now, this is a totally insane idea.

Then I thought of something.

It was just an idea of mine.