At 14 minutes, I had these awful contractions, like this urge to breathe.

I don't feel like studying.

They are very eager learners and very capable survivors.

I got the feeling that my brain wanted to basically see it come back to life.

You have hunger you have sex you have power and you have the urge for acquisitiveness.

But actually, it's a drive. It comes from the motor of the mind, the wanting part of the mind, the craving part of the mind.

And third, you need desire.

Romantic attraction, that gets into the desire system.

Not wanting is the same as having.

Absent desire, not going to happen.

There's lust, which is just wanting to have sex.

We get to exercise some ancient, ancient drives.

Joseph Pine on what consumers want

We looked at their desire to cooperate.

Now, this was an object of much envy and lust.

And it's that wish, or that desire, that I suppose I'm dealing with in my work.

And I said, Manipulative.

But fear, curiosity and greed have driven us.

One is the sex drive the craving for sexual gratification.

We want to satisfy our individual desires.

You become extremely sexually possessive.

It's the crowd that shines the light and fuels the desire, but the light and desire are a lethal one two combination that attract new people to the crowd.

Knowing somebody's your kin typically kills the libido.

And the desire part comes, I guess, from social status, right?

Invite the crowd, let in the light, dial up the desire.

Back then, we had an urge, a need, to tell the story.

Adrenaline, kill. It'll give you the will.

It tells a story. The story can reach into obscure desires.

I lived in New York for 10 years, and I am a big fan of Sex and the City.

But the desire element is really dialed way up.

It's on the checklist cunning and manipulative.

But the extension of the logic is that you don't need to fulfill your desire to be happy.

Mastery the desire to get better and better at something that matters.

It's going to be pornography, Sex and the City, or maybe watching funny videos of cats.

Adam Smith, 200 years ago, spoke about our desire for a life without shame.

Zynga has risen on the consumer's desire to not want to be locked in to fixed cost.

The answer, I think, is contained in this incredible triptych from Hieronymus Bosch, The Garden of Earthly Delights.

And when you desire, how is it different?

And my dad is the most voracious reader I know.

Yet as I found, that drive for community often conflicts with the other great desires of Australian young people the desires for safety and purpose.

We're going to look at body play, which is a spontaneous desire to get ourselves out of gravity.

And when I saw this man's work, I realized how bad I was at design, or whatever I called it back then, and I suddenly had a kind of career goal, kind of in hot pursuit.

That brain system the reward system for wanting, for motivation, for craving, for focus becomes more active when you can't get what you want.

It would seem that the object of desire only comes into its own by disappearing repeatedly.

Some would have preferred that it be stronger, others that it be more proactive.