William McDonough on cradle to cradle design

And for Caine, it started with a small basketball hoop that he won as a prize and built this whole arcade around.

Get the stretcher in here.

Is that stretcher coming?

Send up the stretcher.

Hurry, a stretcher.

Stretcher bearer!

Frank, get a stretcher.

That stretcher'll be trouble.

Oh, Miss Scarlett...

I made a stretcher out of a blanket and a couple of rake handles.

Cradle will do.

The man on the stretcher. Who are you?

There's a basket.

And so we call it cradle to cradle, and our goal is very simple.

It was in her shopping basket.

Put those buckets down!

It's called the basket cell.

Basketball is very fun to play.

The eggs are in the basket.

Start emptying the basket!

There is food in the basket.

I fear you will need a stretcher.

We got a stretcher in the baggage car up ahead.

Biotechnical nutrients the Model U for Ford Motor, a cradle to cradle car concept car.

We're doing 12 cities for China right now, based on cradle to cradle as templates.

A basket of good mushrooms and...

Cradle, or what?

We brought him back in the truck in a wicker trunk.

Everything's falling apart!

I just bought me a good blanket. Forget it.

Give me my basket.

We'll make a hammock out of my coat and carry her. There, Julie.

Basketball is a lot of fun.

I love watching basketball.

There are a lot of eggs in the basket.

5. Childhood the cradle of longevity

The baby fell asleep in the cradle.

A college basketball coach

See if they have a stretcher at the police station.

Pappadimos and Miller, you'll have the first shift with the stretcher.

They took him out on a stretcher, covered with a white blanket.

So, what's in your hand? I said, It's a basketball, and that basketball represents your identity, who you are.

This is the envelope, and this is the gondola, the payload.

And the others say, no, five basketball courts .