This is a floral theme calendar in 1997, and this is a firework calendar. So, you launch the number into space, because the Japanese believe that when you see fireworks, you're cooler for some reason.

It's very easy for all of us to bring to mind instances of news stories or newsreels where we've seen tornadoes devastating cities, or some poor schmuck who's blown his hands off with a firework on the Fourth of July.