Always... Two sodas, and a glass of ice water...

Again and again, they perceived these seven different sodas, not as seven choices, but as one choice soda or no soda.

We could eliminate sugar across the board for all confectionary products and sodas, and we can replace it with all natural fresh fruit.

When I put out juice and water in addition to these seven sodas, now they perceived it as only three choices juice, water and soda.

I was so struck by this comment that from then on, I started to offer all the participants those seven sodas, and I asked them, How many choices are these?

This is called Y Water, and it's this guy from Los Angeles, Thomas Arndt, Austrian originally, who came to us, and all he wanted to do was to create a healthy drink, or an organic drink for his kids, to replace the high sugar content sodas that he's trying to get them away from.