I mean, it's the most ethical sweetener, and you know, it's a dynamic and fun sweetener.

But here is the sweetener in the deal.

The sweetener was being evaluated for incorporation into non food items, such as toothpaste, mouthwash, throat lozenges and cough medicine.

In the field of consumer health, the Committee noted that tagatose, a natural alternative to table sugar and artificial sweeteners, was providing a safe sweetener for diabetics without causing dental cavities or tooth decay.