NEW YORK Next year will mark the twentieth anniversary of the collapse of communism in Europe. Liberated from the complexity of knowing too much about the cruel past, the young people of Eastern Europe s post communist generation seem uninterested in what their parents and grandparents endured.

NEW YORK Next year will mark the twentieth anniversary of the collapse of communism in Europe. Liberated from the complexity of knowing too much about the cruel past, the young people of Eastern Europe s post communist generation seem uninterested in what their parents and grandparents endured.

If a government is incapable of or uninterested in making the needed adjustments, the report argued, the best option is to drip money out as reforms are implemented, as is now being done in Greece. Unfortunately, that approach has not proved adequate to overcome the challenges there.

Challenges to address include turning concern into reality with respect to holiday choices and behaviour, through effective promotions, information and price signals, and also making sure that the industry is alert to new motivations such as cultural heritage and ecotourism, rather than assuming that most tourists are uninterested in issues of environmental quality and impact.