Confronted with the rise in self drive travel, the development of self drive travel infrastructure is similarly still fairly rudimentary.

Hence, with regards to the development of the self drive travel industry, the experience feature should be enhanced. A self drive travel theme as well as self drive travel product IP should be developed.

Meanwhile, there are only a handful of online tour companies and traditional travel agencies that develop proprietary products for self drive travel. Many online travel platforms only sell self drive travel products provided by some suppliers. Some self drive travel clubs are also key suppliers.

At the same time however, the self drive travel market, the size of which is expected to exceed RMB1 trillion, is confronted with twin challenges. On the one hand, the development of the self drive travel industry is out of step with market demand. Self drive travel organizers such as self drive clubs and travel agents are confronted with meager profits. On the other hand, self drive travel ae confronted with infrastructure and services that are still in their infant stages.

Although there is enormous potential in the self drive travel market, and active guidance from national policy measures, the self drive travel industry is still at its infancy stage.

Self drive travel clubs make meager profits complete industry chain is key

Size of China s self drive tourism market may exceed RMB1 trillion by 2020

A survey in lodging revealed that self drive travelers prefer non standard lodging.

However, there is significant product homogeneity in route products within the self drive sector, and the standard of guide services is mixed. Self drive travel clubs are again confronted with the need to restructure.

In addition to scenic routes, campsites are also important supporting facilities for self drive travel.

Self drive travel overseas is a dream for many, but the proportion is still relatively small.

In 2016, domestic tourism numbered some 4.44 billion persons, with self drive travel accounting for approximately 60 of total tourists in domestic tourism. By 2020, the size of the self drive travel market is expected to exceed RMB1 trillion.

According to the 2016 2017 Annual Report on the Development of China s Self Drive Travel Industry , domestic self drive travel clubs, automobile clubs and automobile enthusiasts clubs number in the thousands, tourists who arrange their own travel itinerary account for a larger proportion. The proportion of tourists who join automobile enthusiasts clubs, self drive travel clubs and other such entities only account for about 15 .

It is quite apparent that self drive travel is not an independent industry in and of itself. Rather, it is an inter regional and industry ecosystem based on movement characteristics of self drive travel. The creation of a complete industry chain is key.

These could draw lessons from the building experience of the renowned self drive route of US Route 66 ,

The introduction of policy measures has provided opportunities and policy guidance for the development of domestic self drive travel.

However, a Beijing News reporter understands from self drive travelers that few consumers would choose to stay at campsites.

In terms of self drive travel categories, driving in neighboring areas is the predominant category, accounting for 84. 32 .

Meanwhile, with higher consumption demand, tourists who enjoyed self drive tour of sights have begun to change their opinion. Instead of alighting to take photos, and boarding to sleep during the self drive travel process, they are now more concerned with the travel experience and process.

Li Guanjie, founder and CEO of Beijing XTX Auto Club, believes that self drive travel clubs are similar to travel agencies in essence. The primary earnings model at the initial stage are mainly based on offline activities. The core areas are self drive travel route products and guide services.

At the same time, all regions as well as the State have shown greater concern and support for self drive tourism, this new emerging sector. From 2016 to 2017, a slew of policies and regulations relevant to vehicles for self drive travel, and motorhome and camping tourism have been promulgated.

Statistics concerning the number of persons engaged in self drive travel published by China Tourism Automobile And Cruise Association showed that the number of persons engaged in self drive travel has continued to grow over the last five years. The share of such tourists as a proportion to domestic tourists has stabilized at above 50 .

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At the same time however, the self drive travel market, the size of which is expected to exceed RMB1 trillion, is confronted with twin challenges.

Drive

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The drive for transparency must become a drive for consistency.

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Unlocking drive...

Home drive

Drive Type

Floppy Drive

Storage Drive

Cdrom Drive

Drive Type

Optical Drive

Storage Drive

Optical Drive

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