The small stuff counts.

Rory Sutherland Sweat the small stuff

And we learned that small stuff stinks.

Isn't this small stuff for a good performer?

Let's cut out the small stuff. 100 freezeout.

Small stuff stinks, but, of course, it's essential, right?

And I would say that the small stuff counts. It really does.

I mean the small stuff, you know, people you never heard of.

It starts with metal recyclers who shred our stuff into very small bits.

But the small stuff, what you might call the user interface, is done spectacularly badly.

All the stuff from Jurassic Park that you know of all those small animals they all come from northern continents.

Big stuff is old stuff ?

But as much as the small stuff stinks, we needed somewhere to start, so that we would have somewhere to go.

They've done incredible stuff, unbelievable stuff.

My stuff! Let me get my stuff!

But you are made of stuff, and you are using stuff, and you enslave stuff.

I don't go for that stuff. What stuff?

STUFF

Stuff!

Some of the stuff we share is stuff we've made.

Some of the stuff we share is stuff we've found.

This stuff is really important. This stuff is really vital.

You see, sir, well, big stuff is old stuff now.

Stuff happens.

New Stuff

New Stuff...

Stuff, sir?

Stuff yourself.

Crazy stuff!

Good stuff!

Great stuff!

Big stuff.

Big stuff.

Terrific stuff.

Men's stuff.

Original stuff.

Your stuff?

Men's stuff.

Movie stuff!

And we'll get balloons and all that kid stuff, birthday stuff

And I like this because it challenges the way that we design stuff, and build stuff, and potentially distribute stuff.

It's the same stuff as this and the same stuff as this.

Pretty moderate stuff.

Very simple stuff.

It's real stuff.