There are people who like their spaghetti sauce plain there are people who like their spaghetti sauce spicy and there are people who like it extra chunky.

You'd have a plate of spaghetti, and you would pour it on, right?

Mustard exists, just like tomato sauce, on a horizontal plane.

Ten small bowls of pasta, with a different spaghetti sauce on each one.

And Prego then went back, and completely reformulated their spaghetti sauce, and came out with a line of extra chunky that immediately and completely took over the spaghetti sauce business in this country.

Malcolm Gladwell on spaghetti sauce

And, anyway, despite the fact that they were far superior in adherence, and the quality of their tomato paste, Prego was struggling.

He'll be pulp by now.

Which were thin, and you just put a little bit over it and it sunk down to the bottom of the pasta.

There's meat loaf and peanut butter....

Campbell's made Prego, and Prego, in the early '80s, was struggling next to Ragu, which was the dominant spaghetti sauce of the '70s and '80s.

But it was, technically speaking this is an aside Prego is a better tomato sauce than Ragu.

Now, did he look for the most popular brand variety of spaghetti sauce? No!

Every conceivable way you can vary spaghetti sauce, he varied spaghetti sauce.

Hash, stew, marmalade, submarines.

I had bought some bread and pate earlier.

And for years and years and years and years, Ragu and Prego would have focus groups, and they would sit all you people down, and they would say, What do you want in a spaghetti sauce? Tell us what you want in a spaghetti sauce.

And then he took this whole raft of 45 spaghetti sauces, and he went on the road.

Do you want the chicken patty with the cream sauce or fillet of sole?

Yellow mustard seeds, turmeric, and paprika. That was mustard.

Dried fish and miso soup again?

With jam With jam and bread

And after they ate each bowl, they had to rate, from 0 to 100, how good they thought the spaghetti sauce was.

Candlelight, mint sauce and cranberries.

I'll have the roast pork tenderloin with the applesauce and mashed potatoes.

A policeman was pistolwhipped until his face looked like raspberry jam.

Mint sauce or cranberries?

A better mustard! A more expensive mustard!

The sauce...

And over the next 10 years, they made 600 million dollars off their line of extra chunky sauces.

Damn girl, don't you know your place?

Except the chutney, love. Don't forget the chutney.

Marmalade, by jiminy!

In... in... Worcestershire?

There is no good mustard or bad mustard.

Ketchup.

Tomato juice.

My sauce.

With jam

Spaghetti, plain and with sauce. The water's coming.

There is no perfect mustard or imperfect mustard.

It could be tomato sauce, or anything could be dispensed sand, powders or anything like that.

Betel

bacon, marmalade.

Caviar!